Usually when you first hear about a entrepreneur it’s for what their company has done. When I first heard about Sol Orwell, it wasn’t about his business savvy or what he had done; it was about his love for cookies.
More specifically, the #cookielife, an oddball movement where people from all over the world send him cookies. The start of #cookielife began as a neat way to deepen his connections. As a entrepreneur, Sol realized he needed a way for people to easily remember him. What started as a cookie competition with five people, quickly grew across his network. As of this writing, more than 60 people this year alone have sent Sol cookies in the mail.
What makes this really intriguing is what Sol has been able to accomplish. Having started his first online business in 1999, he’s been able to create three seven-figure businesses, all in completely different industries (online gaming, local search and nutrition). His most recent, Examine.com, which garners more than 2 million visitors a month, is considered the trusted and unbiased source for nutrition and supplements. It has even got him on board as a digital adviser to Arnold Schwarzenegger.